Additionally, Dunkin’ Donuts will recognize the one millionth DD Perks member with free coffee for a year and a commemorative, personalized Dunkin’ Donuts gift card.
Our loyal guests are the backbone of our brand which is why we created a program like DD Perks to thank our guests for their ongoing business and incentivize them with product offers customized to their preferences. To learn about the number of different offers you could receive through DD Perks, check out this past blog post.
We have set a goal to reach 2.5 million members by the end of 2014, and this milestone is one giant step toward our goal. We will continue to looks for innovative ways to enhance our relationship with our guests and build loyalty through our DD Perks program.