I Scream, You Scream, We All Scream for… Baskin-Robbins Flavored Iced Coffee!

By Nicole Shepard, Public Relations & Social Media Specialist

The weather is getting warmer and the days are getting longer which means only one thing, summer is around the corner! To celebrate the changing of the seasons, Dunkin’ Donuts partnered with its “sweet” sister-brand, Baskin-Robbins, to offer guests ice cream flavored iced coffee for the second year in a row.  Dunkin’ even took it one step further and toured the country with its very own ice cream inspired truck, giving people the opportunity to try the iced coffees inspired by Baskin-Robbins ice cream flavors. And we had a blast doing it! 

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The DD ice cream inspired truck visited eight cities in six weeks and handed out more than 23,000 Baskin-Robbins flavored iced coffees. Sampling locations ranged from sports games, to road races and even a Bruce Springsteen concert! Check out the lineup and pics of where the DD ice cream inspired truck has stopped so far:

  • April 6 & 12 – Middletown 1/2 Marathon - Middletown, CT
  • April 12 – UCONN Spring Football Game – East Hartford, CT
  • April 19 – Run or Dye – Philadelphia, PA
  • April 23 – Kenmore Square for the Red Sox Game – Boston, MA
  • April 24 – Mets Game – New York City, NY
  • April 26 –Earth Day Festival – Jersey City, NJ
  • April 27 – State Police 5k – Providence, RI
  • April 29 – PIX Plaza – New York City, NY
  • May 7 – Farmers Market on the Plaza – Albany, NY
  • May 13 – Bruce Springsteen Concert – Albany, NY

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To keep the iced coffees inspired by Baskin-Robbins sampling truck tour rolling, we also launched a national Twitter sweepstakes, asking fans across the country to share how their city or town runs on Dunkin’ Donuts Iced Coffee. Since we received so many great responses, we decided to treat four of our participants to a special iced coffee sampling in their city! These selected participants will also receive $1,000 and a year’s worth of Dunkin’ Donuts Iced Coffee. 

Check out the winning locations and events below. If you live in one of these areas, we hope to see you there!

  • May 25 – Orioles Game and Men’s College D1 Lacrosse Championship – Baltimore, MD
  • June 2 – SunRail Sampling Event - Orlando, FL
  • June 5 – Chicago Cubs Game – Chicago, IL
  • June 27 – Jamesville Balloon Fest – Syracuse, NY

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Got a visit from the Dunkin’ Donuts ice cream inspired truck? Share your experience with us on Facebook, Twitter and Instagram!