We recognized the need for a Hispanic social platform and created one so our guests have an inclusive place where they can engage with us, no matter what language they speak. With this platform, we’re posting both relevant content and an original lifestyle element that all consumers can enjoy. We want to have a genuine relationship with our fans and as the Hispanic community continues to evolve, launching our dedicated @DunkinLatino Twitter handle was a clear next step in our continued commitment to all our guests.
In order to successfully launch @DunkinLatino and to share our excitement, we hosted a breakfast for key influencers from the Hispanic community at a Dunkin’ Donuts and Baskin-Robbins combination restaurant in New York City. During the event, guests were treated to some of Dunkin’ Donuts’ favorite menu items, including various coffee beverages, the new Blueberry Cobbler Donut, Iced Green Tea and our new Grilled Chicken Flatbread Sandwich, just to name a few. While they enjoyed sampling our products, myself and Dunkin’ Donuts Executive Chef, Jeff Miller, provided details on the brand’s increasing efforts in reaching the Hispanic community.